Our products are designed to support two specific goals - the growth of fishing with Tenkara style rods in the United States, and a positive fishing experience. These have been the core missions for Badger since our founding in 2014. Our rods are designed to offer a reasonable price point and ensure a performance standard that will appeal to a broad audience of customers, including novices and casual anglers.
We believe that a long-term, sustainable interest in Tenkara fishing is best created in the US by making sure that Tenkara is "accessible". From our point of view, that means affordable and just as importantly - approachable. Our rods are a little heavier than some, because we make them as durable as we can. The flex profiles are easy to control for just about any angler who picks them up and suitable for just about any rigging choice.
We encourage anglers who fish high gradient mountain streams using Badger rods to apply traditional Japanese techniques if they choose. We encourage anglers who fish on other types of water using Badger rods to fish techniques that suit their environments best. What is important to us is that you experience Tenkara style fishing equipment, and most importantly, that you have fun!